Mastering TikTok: How We Helped Romayo’s Boost Brand Awareness and Engagement

The Challenge: Breaking into TikTok Effectively

Romayo’s, a well-loved food brand, approached us with a clear challenge: they wanted to create engaging TikTok content to promote their monthly deals and increase brand awareness. While they had attempted to leverage TikTok in the past, they faced two key obstacles:

• Inconsistency: Their content production was sporadic, making it difficult to build momentum and engage an audience effectively.
• TikTok Knowledge Gap: They needed guidance on how to craft content that felt native to the platform and resonated with TikTok users.

Understanding that TikTok requires a unique approach—one that embraces trends, creativity, and authenticity—we set out to develop a strategy that would not only enhance their presence but also sustain it long-term.

The Process: Building a Scalable TikTok Strategy

To ensure Romayo’s could establish a strong and consistent presence on TikTok, we focused on three core pillars:

‍1. Partnering with a Local Creator

‍We collaborated with a local TikTok creator who had a deep understanding of the platform, its trends, and what kind of content performs best. This partnership allowed us to create videos that felt authentic and engaging while also aligning with Romayo’s brand identity.

‍2. Developing a Monthly Content Plan

‍Rather than taking a scattergun approach, we built out a structured content strategy. This included:

• Defining content themes based on Romayo’s monthly promotions
• Mapping out video concepts in advance to streamline production
• Incorporating TikTok trends, sounds, and formats to maximize reach

By planning in advance, we ensured that Romayo’s had a steady stream of relevant and engaging content each month.

‍3. Efficient Production & Post-Production

‍One of the biggest challenges brands face on TikTok is maintaining a high volume of content while keeping quality intact. To address this, we optimized the production process:

• One Shoot Day, One Month of Content: We structured each recording session to maximize efficiency, capturing 8-10 videos in a single day.
• In-House Post-Production: Our team handled editing, adding captions, music, and on-brand visual elements to make the content as engaging as possible.
• Seamless Client Delivery: Once edited, we delivered the final batch of videos to Romayo’s, ensuring they had a full month’s worth of content ready to go.

The Outcome:

A Stronger, More Engaging TikTok PresenceBy implementing this streamlined approach, Romayo’s was able to:

• Stay Consistent: With a reliable flow of high-quality content, they could maintain a regular posting schedule, keeping their audience engaged.
• Create TikTok-Native Content: The videos felt natural to the platform, leveraging trends and styles that resonated with TikTok users.
• Drive Brand Awareness: With increased visibility, their promotions gained traction, ultimately leading to stronger engagement with their audience.

Results by the Numbers:

‍📈 884,270 Views
💬 350 Comments
❤️ 59,300 Likes
🔄 1,650 Shares
⭐ 1,280 Favorites

Final Thoughts

‍TikTok is a powerful platform, but success requires more than just posting content—it requires strategy, consistency, and an understanding of the unique culture of the app. By partnering with a creator, structuring production efficiently, and maintaining a steady content flow, we helped Romayo’s establish a compelling TikTok presence that continues to grow.Are you looking to elevate your brand’s TikTok strategy? Let’s connect and create content that truly resonates!