New Beginnings: How We Relaunched the Explorium Brand

The Challenge: Reintroducing Explorium to the Public

After being closed for three years due to the COVID-19 pandemic, Explorium, Ireland’s National Sports and Science Centre, faced a critical challenge in 2024: regaining public awareness and driving footfall to their venue.

They approached Fearless with a clear objective—to create compelling social media content that would bring the brand back into the public eye and position Explorium as a must-visit destination.

To achieve this, we focused on crafting a content strategy that would build engagement, grow their online following, and ultimately convert digital interest into physical visits.

The Process: Building a Sustainable Social Media Strategy

To ensure Explorium’s digital resurgence was both impactful and sustained, we implemented a structured approach centered on three key pillars:

1. A Retained Partnership for Consistent Growth

‍We worked with Explorium on a long-term basis, delivering a consistent and evolving strategy over 12 months. This approach allowed us to:

• Build momentum steadily and organically.
• Test and refine content formats that resonated best with their audience.
• Maintain a reliable presence across social media platforms.

2. Science-Focused Short-Form Video Content

‍Understanding that science is a niche with viral potential, we leaned into this strength by creating engaging, educational, and highly shareable videos. Our content strategy included:

• Producing 8-10 short-form videos per month tailored to highlight the most exciting aspects of Explorium.
• Using high-energy, visually captivating storytelling to make science fun and accessible.
• Leveraging trending formats, sounds, and interactive elements to drive engagement.

3. Optimized Production & Post-Production Workflow

‍To maintain efficiency while ensuring high-quality output, we streamlined the content creation process:

• Batch Filming: We maximized each shoot day to capture a full month’s worth of content in a single session.
• Expert Editing & Enhancements: Our in-house team handled all post-production, adding engaging captions, music, and effects to align with social media best practices.
• Seamless Content Delivery: We provided Explorium with a structured content calendar, ensuring they had a steady pipeline of content ready for posting.

The Outcome: A Reignited Digital Presence & Increased Footfall

By executing a consistent, data-driven content strategy, Explorium was able to:

• Boost Social Engagement: Their content sparked curiosity, drove conversations, and led to increased audience interaction.
• Grow Their Following: A sustained posting schedule resulted in a steady rise in followers across multiple platforms.
• Drive Real-World Visits: Increased brand visibility and engagement translated into higher footfall at the centre, re-establishing Explorium as a top destination for science and sports enthusiasts.

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The Explorium team said this of their experience with Fearless Media:

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"Fearless Media have been such a pleasure to work with. Tom and the team brought our social media and content to life with such creativity that perfectly captured the excitement and energy of Explorium. Tom's creativity and personable manner brought out the best in all of our staff and led to exceptional content being created. I would highly recommend and hope to work with you again in the near future—thanks for everything, Tom!"

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Results by the Numbers:

‍📈 10,670,304 Total Views
💬 6304 Total Comments
❤️ 645,941 Likes
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Final Thoughts

Social media success is more than just creating content—it’s about crafting a strategic, sustained approach that aligns with audience interests and platform trends. Through a mix of engaging short-form videos, a well-structured production process, and a consistent content flow, Fearless helped Explorium re-establish its presence and attract a new wave of visitors.

Looking to bring your brand back into the spotlight? Reach out to us and let's bring your brand into the modern media age!

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