NineDots & Fearless Media: Humanising Recruitment Through Storytelling

The Challenge: Attracting Top Engineering Talent

As one of Ireland’s leading recruitment agencies, NineDots partnered with Fearless Media to assist their client, Cloudsmith, in a recent hiring project. The goal was to create engaging, authentic videos that would resonate with engineering candidates and showcase the company's culture in a unique way.

The Approach: Showcasing Personalities

We took a story-first approach, focusing on highlighting the real people behind Cloudsmith:

Crafting a TV-Style Experience

  • Designed a TV-show-style interview format to ensure the content felt fresh and dynamic.
  • Emphasised employee personalities, making the videos feel more natural and personable

Authenticity Through Storytelling

  • Showcased what it’s like to work at Cloudsmith, with employees sharing relatable stories and insights.
  • The videos painted a personable, approachable picture of the company, a core value of the Cloudsmith team that promotes their positive company culture.

Strategic Deployment for Recruitment Success

  • Fearless created a comprehensive content package, including:
    • 1 Teaser Trailer to build anticipation.
    • 4 Social Media Cutdowns tailored for platforms like LinkedIn.
    • 8 Individual Employee Interviews, each spotlighting a team member’s unique perspective.
  • These videos were strategically posted over an 8-week recruitment period on LinkedIn to sustain visibility and engagement.

The Results: A Recruitment Campaign That Stood Out

Engaging Content: The TV-style videos were unique and immediately stood out on social media.
Boosted Employer Branding: Cloudsmith’s culture and values were showcased in an authentic, relatable way.
Recruitment Made Personal: Prospective candidates could connect with real employees, adding a human aspect to the recruiting process.

Final Thoughts

NineDots and Cloudsmith turned recruitment into storytelling by focusing on authenticity and connection. By working with Fearless Media to craft engaging content, they elevated their hiring campaign and left themselves in a position to attract top-quality canditates who suit their company culture.

Looking to promote your companies culture through your social media? Let’s create something your audience will remember!

‍

Hugh Fitzpatrick

Do you have what it takes to be Fearless?

Let’s work together!
Book a call