Protex AI: Elevating a Milestone Announcement

The Challenge: Showcasing a Landmark Funding Round

Dublin-based startup Protex AI has rapidly scaled, securing over €50 million in funding to date. In early 2025, they announced their Series B funding round and needed a high-impact video to mark the occasion. Their goal? A polished, engaging announcement that would not only generate excitement on social media but also serve as a powerful recruitment tool for the year ahead.

The Approach: Crafting a Standout Visual Narrative

To ensure the announcement felt authentic, memorable, and distinctly Irish, we took a structured approach:

1️⃣ Research & Concept Development

  • Analyzed trending startup funding videos to identify what resonates.
  • Developed a palette of creative ideas for Protex AI’s marketing team to choose from.
  • Crafted a concept that balanced professionalism with local authenticity.

2️⃣ Bringing Dublin to the Forefront

  • To reflect Protex AI’s deep Dublin roots, we filmed at iconic city locations:
    📍 The Guinness Storehouse
    📍 Thomas Street
    📍 Francis Street
    📍 Christchurch
  • The visuals emphasized the authenticity of founders Dan & Ciarán, reinforcing the startup’s identity.

3️⃣ Fast-Turnaround Production

  • A one-day shoot with a five-person crew efficiently captured the necessary footage.
  • The full project was delivered within a month, ensuring the video was ready for publication before the PR cycle gained momentum.

The Impact: A Video That Delivered on All Fronts

✅ Engagement-Driven: Designed to perform strongly on LinkedIn & other social platforms.
✅ Authentic & Locally Rooted: Dublin’s backdrop added a personal, relatable touch.
✅ Recruitment-Ready: Positioned Protex AI as a thriving, fast-growing company for potential hires.

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The content detailing their Series B funding round was featured in articles by Forbes, the Irish Independent, the Business Post, and many other business & technology publications. On LinkedIn, this content is currently preforming exceoptionally, with 564 likes, 59 comments and 35 reposts to date.

Final Thoughts

Capitl investment is more than just a financial milestone—it’s a chance to tell a compelling brand story. With a thoughtfully crafted video, Protex AI didn’t just share their success; they set the stage for future growth.

Looking to make your next big announcement stand out? Let’s create something exceptional together. 🚀

‍

Hugh Fitzpatrick

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