As one of Ireland’s most well-known gym chains, Ben Dunne Gyms embarked on a major transformation, rebranding to BD Gyms in 2024. Alongside this name change, they introduced a suite of new brand assets and revitalized gym interiors across the country.
BD Gyms approached us with a clear objective—to create premium hero content that would not only showcase the extensive investment in their facilities but also appeal to a younger, Gen Z audience while reaffirming value for current members.
To achieve this, we focused on producing high-quality content that would elevate BD Gyms' digital presence, build engagement, and drive awareness of their upgraded facilities.
To ensure BD Gyms’ rebrand launch was both visually striking and effective, we implemented a structured approach centered on three key pillars:
We designed a customized hero content shoot that highlighted the scale of investment in BD Gyms’ upgraded interiors. Our goal was to create visually compelling, premium content that would differentiate BD Gyms from everyday social media fitness content. The shoot aimed to capture the energy, vibrancy, and modern aesthetics of each gym location.
To make the most of our shoot days, we structured an intensive production schedule that ensured efficiency and quality. This included:
Each shoot produced an extensive content library, ensuring BD Gyms had a wealth of assets for ongoing digital campaigns. The deliverables included:
By executing a strategic, high-quality content approach, BD Gyms successfully:
A successful rebrand is more than just a new name—it’s about creating a compelling visual narrative that connects with your audience. Through premium hero content, BD Gyms has reintroduced itself as a top-tier fitness experience in Ireland.
Looking for a partner for your brand shakeup? Get in touch, and let’s make your new vision a reality!
