Display Advertising thrives on visual brand promotion through video ads, banners, animation, posters and more to enhance customer value. It is a hot marketing trend in 2024, with brands committed to capture target market, elevating engagement with multi-media advertising.
Thanks to Google’s AI-powered solutions, marketers craft tailored ad creatives in various formats to effectively reach audiences. Plus, running Google display advertising drives conversions by a solid 11%.
Try It For Yourselves Using Google Display Ads- Check This Out!
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Read this blog for the top display advertising trends in 2024!
Before jumping into the top display advertising trends in 2024 let’s go through the types of display ads;
Now that we have that covered, let’s take a look at these trends!
Your landing page is pivotal- it is where users land after clicking your ad, determining whether they are willing to engage further with your call-to-action (CTA). Additionally, for a seamless user journey, optimize your landing page for smooth performance and mobile compatibility. Moreover, showcase your brand and make its achievements stand out on your landing page to leave a lasting impression.
Keep your ad designs simple but compelling! You don’t want your ads to drive someone away with how flashy it looks. Instead, your ads need to covert. Visual media is great for conversion so utilize it to the best, and design your way to success.
Crystal clear messaging works for display ads as your target audience knows what you want to offer. Provide value through messaging and give the audience something. For instance, give them an enticing offer they can’t resist.
Using programmatic advertising provides value as it uses relevant customer data like demographics, geographics, and psychographics to deliver targeted ads. Now, advertise to people who truly matter to your brand.
What Is LinkedIn’s Take On Display Advertising In 2024?
LinkedIn’s marketing solutions favour business growth with their revenue exceeding $5 billion in 2022. It is estimated that LinkedIn will capture 50% of all display ad spending in 2024. Moreover, LinkedIn remains crucial for brands targeting the right professional audience with digital display ads.
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A recent Forbes survey revealed that brands that don’t use video ads in native display advertising are at a disadvantage.
Video and interactive display ads are becoming the most effective forms of display advertising, with evolving options for B2B marketers. TechTarget’s research shows that buyers exposed to a vendor’s banner through continuous display advertising are 84% more likely to engage while 32% are more likely to consider future purchases.
Additionally, a review of 100 companies revealed a 151% increase in email engagement rates for marketers running consistent banner ads.
To sum up, display ads yield stronger results for brands but choosing the right display network is equally vital. We trust our blog provided you with a deeper insight into display ads and the top trends to look out for in 2024.
